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Zara

Greenpeace lance une campagne contre Zara en l’accusant de vendre des vêtements toxiques.

Enseignements : 

  •  /

Plus d’informations sur: http://marketingstories.net/bad-buzz-zara-commercialiserait-des-vetements-toxiques/

Caractéristiques

Marque Zara
Origine Organisation non gouvernementale
Secteur d'activité Vestimentaires

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Top Shop

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La Perla
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